Crafting intuitive digital experiences centered on real human needs — turning complex problems into clear, elegant interactions that just feel right.
View WorkAbout Me
Hi, I'm Xu Wang, a UI/UX designer who bridges user insight and product thinking.
My academic background began in Software Engineering, where I developed a strong foundation in coding, algorithms, and system logic. Through that experience, I became increasingly drawn to the human side of technology, leading me to pursue a deeper focus in human-computer interaction. I hold a B.S. in Software Engineering from UC Irvine and a Master's in Human-Computer Interaction & Design.
I focus on connecting user needs, product goals, and visual experience to design digital products that are both appealing and easy to use. From research to delivery, I own the full design loop: mapping mental models, untangling business logic, architecting user flows, and shipping polished interfaces. I believe great design should feel intuitive — users experience clarity, ease, and value, not the complexity behind the craft.
My Process
Tools
Selected Work
An AI-assisted system for people with social anxiety — detecting stress via wearables and delivering discreet, empathetic exit cues before overload. Full UX process: research insights, empathy map, JTBD framework, user flow, and Wizard of Oz prototyping.
View Demo VideoRedesigning the self-check-in kiosk at John Wayne Airport (SNA) to address frozen screens and forced staff redirects. Delivered a smart system with real-time troubleshooting and baggage assistance. Process: research re-entry, problem framing, user flow, and high-fidelity prototype.
View Case StudyFull-cycle UX evaluation of Mercari's navigation — heuristic evaluation, competitive analysis, qualitative testing, tree testing, card sort, and quantitative Maze testing (n=21). Redesigning into 8 top-level categories yielded a 28% task success increase and a 91% CSAT score.
View Full ReportA supermarket price-comparison mobile app for budget-conscious shoppers. Full UX process: competitive analysis, IDEO user research, storyboarding, persona creation, feature design, and Figma prototyping.
View Case StudyA web app for instructors to manage specification-grading tokens, integrated with Canvas & Qualtrics — supporting classes of up to 1,300 students. Responsibilities spanned backend (Python/Flask), Figma UI design, and React/Tailwind frontend components.
View Case StudyA geolocation-based real-time chat platform for campus and in-person communities. Features group chats, PIN-based or public join, offline PWA support. Stack: React, GraphQL, Redis, Node.js, AWS + Terraform.
Visit Live SiteAn extensible tile-matching game framework in Python 3.12, powering Tetris and Candy Crush. Implements Command, Observer, and Composite design patterns. Supports up to 3-player multiplayer with persistent player profiles and full UML documentation.
View on GitHubServices
User interviews, competitive analysis, journey mapping, IA, wireframes, and interactive prototypes — experience-first, data-informed design.
High-fidelity UI, component libraries, and micro-interactions — translating UX logic into polished, pixel-perfect interfaces.
Scalable Figma design systems with tokens, component libraries, and documentation — built to grow with your product.
Usability testing, heatmap analysis, and A/B testing to uncover friction points and drive measurable UX improvements.
Ready to work together?